Nothing is more frustrating than watching your sales go down. The crushing feeling of watching several users coming on your website but bouncing off in no time makes you want to pull your hair out. Despite having a highly experienced sales team and on-point branding and marketing, your sales metrics are hitting an all-time low. Now, you might be wondering what problem is holding back conversions. The answer is that your product’s UX is falling flat.
A poor user experience can significantly drop your sales. Wondering why UX is crucial for sales? Read this comprehensive blog as we are about to throw light on the importance of UX when it comes to cracking effective sales.
Let’s begin.
What is UX?
UX, also called the ‘user experience, ‘ is the process users go through while interacting with a platform offering products and services. The user experience of an application or website refers to how smooth, easy, and efficient the user’s journey on your product from start to end is. The primary aim of selling UX is to make the overall time of the user fun, fulfilling, and productive.
The key elements of UX include:
- Usability: The product should be easy to understand so users can achieve their tasks efficiently.
- Accessibility: Creating interfaces and experiences that are inclusive and accessible to users with diverse abilities and needs.
- Aesthetics: Using visual features and design principles to create an appealing and engaging user interface.
- Navigation: Designing intuitive and logical pathways for users to move through the product or system.
- Information Architecture: Making a structure for the content so that it makes sense to users and helps them find what they need.
- Interaction Design: Designing interactive components and transitions that improve the entire UX.
- User Research: Researching to understand user behaviours, needs, and preferences to inform design decisions.
- Prototyping and Testing: Creating prototypes of designs and testing them with users to spot and solve any issues before the end product is created.
Why is UX Important For Sales?
Research has shown that 74% of companies agree that an exceptional UX is necessary to boost your business. Want to know how and why UX is crucial for sales? Let’s have a look at how a well-designed UX can excessively impact the sales process in several ways:
- Earning Customer’s Trust: Once you gain the trust of your users through user-centric products, they will likely recommend your product to their friends. That will ultimately result in more users and sales since you have expanded your customer base.
- Improved ease of use: It all comes down to accessibility and ease of use, as present-day customers like it simple. So, if you successfully achieve the simplicity goal, you can easily boost your sales. The main reason why UX is crucial for sales is because it’s the users who decide the fate of your product.
- Increased Customer Satisfaction: Happy and satisfied customers will likely repeat purchases and stay loyal to your brand. They will build a long-term relationship with you, resulting in back-to-back sales.
- Enhanced Brand Perception: A good user experience will excessively improve your brand’s image throughout the SaaS market. As a result, you will get more UX sales as your new potential customers will more likely pick you for your positive reviews.
- Reduced Abandonment Rates: Intuitive interfaces and highly functional products also bring down bounce rates and cart abandonments. Once navigation becomes easier for your prospective customers, there is a high chance that they will complete their purchases.
- Improved Conversion Rates: A well-optimized UX results in a straightforward process with clear calls to action and an intuitive design. This approach efficiently converts visitors into customers.
- Competitive Advantage: Your user-friendly product will stand out In the competitive SaaS industry as it will offer customers a more enjoyable and efficient experience over those with subpar user interfaces.
- Understanding User Behavior: By understanding the user’s behavior on your platform through research and analytics, you can make data-driven decisions that will boost UX sales.
- Mobile Responsiveness: A mobile-friendly and responsive design of your product is one of the reasons why UX is crucial for sales. By doing so, you can attain sales from users across various devices.
It is necessary to have the following things ready before developing your product if you want to create a customer-focused product design to yield more UX sales.
1- Application/Market Fit Plan
2- Client-Focused USPs
3- Simple Conversion-Oriented Wireframes
4- Brand Theme
5- Empathy Mapping
Relationship between UX and Marketing
There is a huge connection between UX and marketing as they both have a common goal directed towards the users. Additionally, both these sectors are excessively intertwined. An effective digital marketing strategy cannot be planned and executed without a UX and UI expert onboard. This is because they come up with effective interfaces and engaging designs to improve user experience throughout the digital marketing process.
It has been estimated that no matter how good the digital marketing of a website is, 88% of users are less likely to return to it if the UX is not up to the mark. As a result, it is essential to make digital resources as user-friendly as possible through innovative UX principles to up the marketing game.
Let’s have a look at how UX and marketing go hand in hand to ensure maximum sales.
- User Happiness: UX and marketing have a shared goal to bring happiness to your potential customers through your products. Both these niches strive to achieve healthy and long-term growth relationships with clients.
- User Fulfillment: Effective UX designs enhance the user’s journey on your product. This will result in lower bounce rates and greater customer retention, helping to achieve the digital marketing goal as well.
- Data Collection and Analysis: Digital marketing and UX involves significant data gathering and analysis to come up with effective user-centric strategies to target potential customers. The data is used to create intuitive user experiences and to develop effective marketing plans.
- Customer-Centric Design: The success of your marketing is impacted by the user experience design. If the UX of your product is on-point, more customers will be attracted to your site, resulting in increased engagement and conversion rates.
- Directing towards the right path: If you are wondering why UX is crucial for sales, the answer lies in impacting customer experience to achieve digital marketing goals. A high functional and aesthetic UX can largely influence a user’s decision to interact with a product or service.
What Are The Six Steps For Justifying Better UX To Get More Sales?
Do you want to know the secret recipe for how to increase sales with UX? Follow these six essential steps to open the gateway to a sales flood.
1. Identifying the Problem
Knowing the background of the problem is super important if you are to solve it. To fully understand the problem, you must first understand the users and their needs. For that, you must perform extensive user research and study their behaviour to know what’s missing. This way, you can eliminate the chances of errors right from the beginning.
- Conducting User Research
- Studying User Behavior
- Analyzing User Feedback
2. Quantifying the Impact
After knowing the problem well, it is time to measure it on different scales—for example, how it performs and the areas it needs to improve. You can do so simply by analyzing:
- Conversion Rates
- User Retention Rates
- Customer Satisfaction
By deeply analyzing the factors, you can discover the real deficiencies that are causing the problem.
3. Conducting A Cost Benefit UX Audit For Analysis
By conducting a cost-benefit UX audit, you can calculate the total ROI of the company after improving the UX. Determining the total amount needed to make the necessary changes will be easy.
It will also allow you to compare the benefits in both cases with and without a better user experience. The scenarios you can compare can be when the costs are reduced or the revenue is increased. Customer satisfaction is always a top priority.
- Increased Revenue
- Increased Costs
- Improved Customer Satisfaction
4. Creating a UX Strategy
Now that you have a clear idea of how much cost you will need to improve the overall UX, it is time to create a definitive strategy. The strategy will allow you to point out the changes that need to be made in order to achieve maximum results.
The strategy could include making up the whole plan to improve the overall usability of the products. You may also need to optimize the user journey by redesigning different aspects.
- Redesigning the User Interface
- Improving Product Usability
- Optimizing User Journey
5. Testing and Validating
When you finish the big part, it’s time to test the different areas of the product to see how it performs. Does it actually improve the user experience or not? Doing so will clarify the ambiguities and allow you to use the budget wisely.
Remember, testing should be done before the implementation part to save yourself from wasted efforts, or you will lose both budget and time. Testing will ultimately let you know where you stand.
- User Testing
- Usability Testing
- A/B Testing
6. Communicating the Results
By now, your product is all ready and fully tested. Now, you need to let the stakeholders know about the astonishing results that you have gotten. This will show them you have put in real effort and that realistic results can help them make a better decision. The final decision of launching the product into the market.
- Conducting Presentations
- Submitting Reports
Examples of Companies Using UX For Increased Sales
Several companies have understood why UX is crucial for sales. Here are some of those who have implemented effective UX strategies which have increased their sales.
AIRBNB
The best example we can take is Airbnb. When it was first launched, it had several competitors, and many companies did the same thing. They learned why UX is crucial for sales and immediately implemented different strategies. What made them overtake all was their sound strategy toward a good UX. This included adopting a slightly different and easier business model. An important thing was the feature that allowed users to make an online payment and get to know the hosts using social media.
Only with the inclusion of a couple of new tactics have the results been tremendous, and it has become an industry leader.
ESPN
Similarly, we can look at ESPN, which increased its sales by 35% after redesigning its homepage. You see, just a simple change brought a bigger impact, and they enjoy the benefits of more revenue.
By following this simple formula, they managed to attract and keep users for a long time. This directly benefitted their sales of online goods, such as sports merchandise, as they successfully sold them. They ensured the strategies they took aligned with the users’ wishes. Their efforts resulted in a mind-blowing increase in sales.
AMAZON
Amazon also discovered that by just a drop of 100ms in the loading time, the amount of traffic can be lost by 1%. So, it immediately optimized its page loading time to save that 1% audience to double its revenue. In fact, this strategy brought them countless other benefits as well.
- Customer-Retention
- Repeat Business
- Data Gathering
It has worked tremendously on its UI and remodelled the product classification, clarifying the biggest confusion. Now, customers can easily search for their desired products and make a smooth purchase. Even the delivery times were also reduced through the Prime Membership Program.
UBER
Uber has spent a great deal of money on improving its UX design, resulting in massive sales. They have made it accessible to a simple audience by making the interface super easy. Even a 10-to 12-year-old kid can book a ride through Uber with almost no assistance.
People prefer Uber because it has an understandable UI that allows any average mobile user to navigate efficiently. Secondly, affordable fare rates ultimately make it the user’s first choice. All these factors contribute to increasing UX sales, and Uber did exactly that.
APPLE
Do you know the secret of how Apple was successful in increasing its sales? They actually never pushed too hard to attain all the qualities we see in them today. All they did was invest some time and money in only improving its UX designs; what they got was incredible. Their simplistic designs didn’t take long to become a trend, which other companies later adopted.
Apple products are highly regarded for their ability to personalize with individual needs. The upgraded user interface led to easy usage, which promoted sales. The little changes they made were of extraordinary benefit.
In A Nutshell
The main reason why UX is crucial for sales is that users are heavily impacted by what they see and experience. A visitor will only be converted into a customer if their concerns are thoroughly addressed through your product or service and if they enjoy your platform throughout their user experience journey. To make that possible, it is necessary to implement the comprehensive step-by-step UX justifying process to ensure that you completely hook the user.
Are your sales dropping due to outdated or inefficient UX of your product? Let us help you. We are a team of skilled and experienced UX and UI designers. We will first assess your product through a UX audit to identify issues, collect relevant data, conduct analysis, and then come up with constructive strategies to upgrade the user experience of your products.
Contact us to learn more about our services.
Frequently Asked Questions
Here are some frequently asked questions.
In what ways does a user-centric design contribute to increased conversion rates and revenue?
A user-centric design focuses on users’ needs and preferences, enabling users to navigate the website easily, collect relevant data and complete purchases without obstacles. This results in customer satisfaction, which, in turn, boosts conversion rates.
Can poor UX negatively affect the sales funnel, and if so, how?
Yes. A poorly built UX can negatively impact the sales funnel. Ranging from complex navigation and boring interfaces to confusing layouts and slow loading times. A subpar UX can significantly frustrate the user. As a result, they abandon the product, resulting in a loss of opportunities as the sales funnel is disrupted.
Is UX important for marketing?
UX is excessively important for marketing as we want our potential customers to interact and engage with our product. This can only be achieved if the UX is good. In fact, you need to leverage UX marketing to attract users and convert leads into customers.
What role does UX play in building trust with customers?
A good UX helps build an exceptional relationship with customers as you gain their trust. Your customers will notice your commitment to user satisfaction when you offer them simple yet engaging products to interact with. This results in increased trust, which drives sales. So, if you are wondering why UX is crucial for sales, a major reason for this is that it builds customer trust, which goes a long way when it comes to increased sales and business growth.
