★★★★★ Strategic product consultants · Senior-led · Sprint or advisory

Product Strategy Consultants for SaaS & AI.

We help founders and product teams make better product decisions before they spend months designing, building, or redesigning the wrong thing.

£2.2M Raised post-rebuild · 32co
1× Acquired · HoneyBricks
51→14% Drop-off cut · Lity
200K+ Live users · CoVerified
5.0 Verified on Clutch

Founders and product teams we’ve shipped with

HoneyBricks PayEngine Fils HomeRemitt Finwize Hooray CoVerified Mashvisor Dizzion Repurpose.io Lity Arive Neuron 32co
What we help with

Before you build more, know what your product actually needs.

Most product teams do not need more features. They need clearer flows, sharper prioritization, and stronger UX logic. We help you answer the product questions that slow teams down, before you spend months building the wrong thing.

01

What should we build first?

We define the right MVP, feature set, and priority roadmap based on user value and business goals.

02

What should we remove or simplify?

We identify bloated workflows, unnecessary steps, confusing modules, and features that add friction instead of value.

03

Where are users getting stuck?

We review onboarding, dashboards, navigation, key workflows, empty states, forms, and product logic to find friction.

04

How should the product be structured?

We map modules, user roles, permissions, navigation, data flows, and core journeys so the experience feels clear.

05

How should AI features work for users?

We design AI copilots, agents, prompt flows, outputs, review states, and automation journeys users can trust.

06

What is the right execution plan?

We turn strategy into a next-step roadmap for UX, UI, design systems, prototyping, and frontend development.

Where the strategy has paid off

Strategy across the product surfaces founders bet their next quarter on.

Five product categories. Real surfaces where we have mapped, prioritized, and shipped strategy work that moved the next outcome forward.

AI-native products

Copilots, agentic flows, prompt design, review states, and AI-first onboarding. We design AI in a way users can trust and control.

Elkra · Contenda · SFOS+PRAT · RLCore · HomeRemitt
Healthcare & medtech

Clinical workflows, HIPAA-aware UX, dental health-tech, and AI in regulated environments. Strategy that respects compliance.

32co · Elkra · CoVerified · Zumvet
PropTech & real-estate

Multifamily SaaS, multi-role investor portals, CRMs, and real-estate data analytics. One acquisition closed at the end of the engagement.

HoneyBricks · Mashvisor · Midtown
Fintech & payments

B2B payment rails, climate fintech, remittance, financial modeling. Bank-grade flows, compliance-aware, live across multi-tenant deployments.

PayEngine · Fils · HomeRemitt · Finwize
SaaS & creator products

Onboarding rewrites, retention loops, dashboard strategy, and IA redesigns for B2B and creator-economy SaaS at scale.

Repurpose · Dizzion · Lity · Marble.so
32co UK orthodontics health-tech
01 · 32co · UK orthodontics health-tech

Strategy: turn an orthodontics platform into a category leader. Outcome: £2.2M raise led by Balderton.

We rebuilt the strategy around a single insight: general dentists were the buyer, not orthodontists. The Case Complexity and Pricing Calculator we designed onboarded users in 15 to 20 minutes. The platform raised £2.2M post-rebuild. Verified Clutch testimonial from the Product Lead.

£2.2M raised 15–20 min onboarding 5.0 Clutch
Read the case
HoneyBricks GP Flow
02 · HoneyBricks · Multifamily real-estate

Strategy: split the SaaS into two role-aware modes. Outcome: 24 months in, EquityMultiple acquired them.

GP Flow ran on a single confused dashboard. The strategy split it into investor mode and sponsor mode under one shared design system. The 24-month engagement ran through to the April 2024 acquisition by EquityMultiple. Verified Clutch quote from CEO Andrew Crebar.

24 mo engagement acquired 5.0 Clutch
Read the case
Elkra AI neurology SaaS
03 · Elkra · White-label clinical AI

Strategy: collapse 5 scattered tabs into one workflow with AI Scribe as the anchor. Outcome: 90-day MVP-to-AI rebuild.

Patient information was scattered across 5 tabs. AI Scribe sat as an island. Our strategy collapsed the workflow into one screen, tracked status, and made the AI the workflow rather than a side feature. Founder Dr. Ramy ran the MVP-to-AI rebuild in roughly 90 days.

~90 day AI rebuild 5 tabs collapsed 1 AI workflow
Read the case
Repurpose.io creator-economy SaaS
04 · Repurpose.io · Creator-economy SaaS

Strategy: audit-led rebuild around retention, not acquisition. Outcome: 20,000+ paid users on the rebuilt platform.

The engagement opened as a paid UX audit. The strategy that came out of it reframed the product around retention loops rather than top-of-funnel sign-ups. The full rebuild followed. 20,000+ paid users live on the new platform. Verified Clutch 5.0 across every category from CEO Hani Mourra.

20K+ paid users Audit-led engagement 5.0 Clutch
Read the case
RLCore industrial RL platform
05 · RLCore · Industrial reinforcement-learning platform

Strategy: take a wireframe-grade MVP and turn it into a control surface industrial operators can trust. Outcome: a launch-ready RL platform.

The MVP was a Bootstrap wireframe. Agent setup required an engineer on-site. Safety-zone bands had placeholder thresholds. Our strategy was to design a real industrial-control surface with trust patterns baked in. The case page has real before / after pairs. Basak Mutlum, PM.

MVP→launch rebuild Before/after pairs Dark-theme system
Read the case
Who this is for

Built for teams at critical product moments.

From the people we built with.

Earned great reviews and onboarded over 200,000 users on a product that’s both sleek and tough.

Dr. Brandon Busuito CEO · CoVerified

Critical improvements maximized retention, feature usage, and aligned the product to our business goals.

Hani Mourra
Hani Mourra CEO & Founder

Improved our process completion rates and feature release timelines with sharp, considered design.

Daniel Barnes
Daniel Barnes Product Lead

Cut our drop-off rate from 51% to 14% and lifted 30-day retention by 11% with a frictionless overhaul.

Alexander Back
Alexander Back Managing Director

Turned our concept into a developer-ready prototype on time, with the wireframes and journeys locked.

Nikhil Verma
Nikhil Verma CEO & Co-Founder

Their UX/UI helped us raise $165k in our pre-seed round and win over early clients.

Hoang Nguyen
Hoang Nguyen Co-founder & CEO

Turned a wireframe-grade MVP into a launch-ready platform, and we hit the date.

Basak Mutlum
Basak Mutlum Product Manager
Top Creative & Design Agencies · Clutch · San Francisco 2021

Walked out 90 days later with an AI-native neurology platform our clinicians actually want to use.

Dr. Ramy El-Khoury Founder & MD · Elkra

Untangled our data-heavy analytics platform into something everyday investors could actually navigate.

Erqem
Erqem Product Manager

Improved our webshop’s UX/UI and raised our conversion rates with a luxury responsive grid.

Armin Krahl
Armin Krahl VP of Product

Excellent design at great speed. They integrated with our internal team and made collaboration easy.

Andrew Crebar CEO · HoneyBricks

Stretched our brand across every smart-lighting surface we shipped, same release cadence as our internal team.

Danny DiCioccio
Danny DiCioccio Product Manager

Restructured how our learners interact with course content and shipped a clean, scalable design system.

Alexey Sytnikov
Alexey Sytnikov CPO

Completely revamped our SaaS app with a stunning new UI and a scalable design system built from scratch.

Clara Ross
Clara Ross Principal PM

5-day strategy sprint · founder-led · reply within 1 business day

About to build the wrong thing? Run a strategy sprint first.

Book a strategy sprint
Engagement shapes

Two ways to run the strategy.

A fixed 5-day sprint or an ongoing advisory retainer. Both founder-led. Both end with a deck and a Figma file your engineering team can build from. No multi-year contracts.

Strategic Product Advisory

An ongoing monthly retainer. Founder-led strategy partner inside your team. Bi-weekly calls, async reviews, on-demand audits.

  • Bi-weekly strategy calls with Muzammil
  • Async Figma + roadmap reviews
  • Quarterly priority resets
  • On-demand audits when something is not converting
  • Month-to-month, you own every file
  • Often replaces a fractional Head of Product
Book an advisory call

Need the team to build it after the strategy? See our Embedded Design Team →

Frequently asked

The questions founders ask before they hire a product strategy consultant.

Nine straight answers. What strategy actually means at Denovers, cost, timeline, deliverables, in-house teams, who it is for, outcomes, and why strategy before build is the cheapest decision you can make.

What is a product strategy consultant, and how is Denovers different?

A product strategy consultant helps founders and product teams decide what to build, and what not to build, before code is written. Denovers is different because we ship the strategy and the design. We audit the product, map the journey, prioritize the next 90 days, and hand back a deck plus a Figma file your engineering team can actually build from. Founder-led by Muzammil with five years of senior product work behind every engagement.

How much does product strategy consulting cost?

Two engagement shapes. A Product Strategy Sprint is a fixed-scope 5-working-day engagement that audits one product, maps the journey, prioritizes the next 90 days, and ships a deck plus a Figma file. The Strategic Product Advisory is a monthly retainer with bi-weekly strategy calls, async reviews, and on-demand audits. Drop us a note for the current rate sheet.

How long does a product strategy engagement take?

A Sprint is 5 working days, kick-off Monday, readout Friday. A Strategic Advisory is month-to-month and the first deliverable is typically within 14 days of kick-off. Larger strategy-led rebuilds have shipped in 6 to 12 weeks once the strategy is in hand. CoVerified shipped 100+ screens in 6 weeks. Elkra ran a ~90-day MVP-to-AI rebuild.

Do you only do strategy, or do you also build the product?

Both. Strategy is the entry. If you want our team to ship the design and the frontend after the strategy is set, we do that too. Most of our engagements run as strategy plus design plus frontend (React or React Native). HoneyBricks, CoVerified, Midtown, HomeRemitt and Repurpose.io all started as strategy engagements that became full builds.

What does a Product Strategy Sprint actually deliver?

A 30 to 50 page strategy deck (audit findings, user-journey map, prioritized roadmap, MVP scope or feature shortlist, risks and recommendations) plus a Figma file with the first surface designed at production fidelity. You leave Friday with a build plan your engineering team can execute on Monday.

Who is product strategy for? B2B SaaS, AI startups, or both?

Both. Our strongest engagements are B2B SaaS rebuilds (Dizzion, Mashvisor, Feedvisor), AI-first product launches (Contenda since 2021, Elkra, SFOS+PRAT for the world’s largest FMCG, RLCore), and YC or seed-stage MVPs (CoVerified, Finwize, Lity). If the product is complex, data-heavy, or AI-touching, strategy is where we add the most value before design.

Can you work alongside our in-house team?

Yes. Most strategy engagements run alongside an in-house PM or founder. We embed in your Slack and Figma for the duration of the Sprint, join your stand-ups if you want us to, and hand the work back to your team to execute. Strategic Advisory engagements often replace the strategy lead role on small teams while a full-time PM is being hired.

What kind of outcomes can a strategy engagement produce?

Verified outcomes include a £2.2M raise (32co, post-rebuild led by Balderton), an acquisition (HoneyBricks to EquityMultiple after 24 months), a 51 to 14% drop-off cut (Lity, with verified Clutch testimonial), and 200,000+ live users from one 6-week strategy-led rebuild (CoVerified, YC). Outcomes depend on the surface, but the strategy is what makes them possible.

Why hire a strategy consultant before you build?

Because building the wrong thing for 3 to 6 months is more expensive than 5 days of strategy. Most teams skip strategy and ship features no one asked for, then spend the next year refactoring. A strategy engagement compresses that decision into a week and gives you a build plan the engineering team can execute against.

Replies within one business day

Need product strategy? Let’s talk.

Tell us what you’re considering and we’ll get back with a scoped sprint.

Or email hello@denovers.com

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