Ever wondered how brands pick the right colors to grab your attention? You might not notice, but brands communicate their brand language primarily through colors. They play with the colors in a way that their brand image sticks to your subconscious. Wondering how do they do that? They do so by picking a suitable color scheme!
Yes, that’s straight-up facts. The right color story shows their personality, which is who they really are and what they want you to think of them.
Colors significantly influence users’ moods and decisions on a platform or product. Choosing the correct color combinations is key to creating the right tone.
Being a product design agency ourselves, we need to choose the right color scheme for all the products we design, whether they are SaaS Apps or Mobile Apps. For example, if we are designing an App for the Financial Industry, the color scheme would be different than what we do for a complex B2B SaaS App.
There are many color schemes out there, and in this article, we will focus on the Tetradic Color Scheme. But before we drill down into that, it is important to understand the basics of color theory, and for that, let’s first understand what is a color wheel.
Come on now, let’s jump in!
Understanding What is a Color Wheel
A Color wheel is a circle that has the color spectrum mapped on it. It was created by Isaac Newton in 1666 to show the relationship between colors.
The ones that blend well together and are easy on the eyes are called color harmony. Designers use this wheel for visual harmony to see the best color arrangements. The wheel shows all the colors and their shades in a combination. This way, you can find the right colors that give a pleasing effect.
The color wheel is typically made up of four colors, which are
- Primary colors: They consist of red, yellow, and blue. These colors are there by default and cannot be created by blending other colors. However, all other colors are produced by mixing them.
- Secondary colors: Secondary colors are created by mixing two primary colors. They result in green(made by mixing blue and yellow), orange(made by mixing red and yellow), and purple(made by mixing red and blue)
- Tertiary colors: Tertiary colors are created by mixing a primary color with a neighboring secondary color on the color wheel. These colors include shades like red-orange, blue-green, and yellow-green, which offer more subtle and complex hues at the same time. They bridge the gap between primary and secondary colors to offer a rich variety in design and art.
The wheel creates different color combinations, which designers can use as palettes to create designs according to different moods and requirements. Let’s have a quick look at some of the most prominent color combinations.
Color Combinations
Color combinations are made from the wheel as they are the selection of two or more colors used in design for visual or functional purposes. Aesthetic color schemes aim to enhance style and attractiveness. These schemes come into existence when colors combine and give a sense of harmony.
Here are some of the go-to color combinations for every designer
Analogous Colors:
Analogous colors are located next to each other on the color wheel, such as red, orange, and red-orange. The term “analogous” implies a similarity or correspondence between these colors.
Complementary Colors: Complementary colors are pairs of colors that neutralize each other when mixed to create a grayscale shade like white or black. They provide the most striking contrast when placed side by side.
Triadic Colors: A triadic color scheme includes three evenly spaced colors on the color wheel, with one dominant color and two supporting ones to create a triangle.
Square Colors: Square colors consist of four evenly distributed colors on the color wheel. Examples include yellow-green, orange, red-violet, and blue.
Monochromatic Colors: These are different shades and tints of a single color to create a cohesive, polished look that is versatile and easy to use.
Tetradic Colors: A tetrad color consists of four colors. They comprise two pairs of complementary colors, like green and red, or blue and yellow. These colors should form a rectangle in the color spectrum.
Now that we know what color theory is and what color combinations are let’s dive deeper into the tetradic color scheme
What Is Tetradic Color Scheme?
The Tetradic Color scheme, which is also known as a double complementary combination, uses two complementary color pairs to create a four-color palette. These four colors form a rectangle on the color wheel, as you can see in the above illustration, with the pairs positioned either far apart like complementary colors, or relatively close like analogous or triadic color schemes.
To cut it short, the simple tetradic color scheme definition is “A color combination using two sets of complementary colors that make a total of four colors. One color is typically chosen as the dominant hue to create balance in the design.” Tetradic colors can be placed as far away as the complimentary combination or close together like the analogue scheme.
This combination offers a lot of flexibility in setting the mood. However, using all four colors effectively can be challenging. As a result, the good idea is to assign primary, secondary, and two supporting colors within the scheme to maintain balance.
To better understand what is tetradic color scheme is, let’s walk through some of its examples.
Tetrad Color Schemes Examples
Here are some of the top tetrad color scheme examples.
Red, Yellow, Blue, and Green Color Schemes
This Red, Yellow, Blue, and Green tetradic color scheme offers a vibrant yet balanced combination when applied to user interfaces. It uses Red as the dominant color for key action buttons or calls to action (CTAs), which draws immediate attention.
Green can provide balance by incorporating more subtly into
- Icons
- Status indicators
- Secondary buttons
Talking about yellow, it works well as a secondary accent for tooltips or notifications to add warmth without dominating the interface.
Furthermore, blue can serve as a background or highlight color to create a calming effect and offset the red and yellow brightness. This makes the design visually appealing and user-friendly.
Orange, Purple, Green, and Blue Color Schemes
This Orange, Purple, Green, and Blue arrangement of tetradic color scheme pairs the warm intensity of orange with the coolness of blue, balanced by green and purple. As you can see, it can create a bold and dynamic interface.
Orange conveys urgency and energy when used for interactive elements like buttons or alerts. Purple introduces sophistication when integrated into headers or navigation bars. Green symbolizes success when used in progress bars or confirmation messages.
Blue can maintain consistency across backgrounds or secondary sections. This combination prevents the interface from feeling too extra while keeping it visually engaging and functional.
Pink, Purple, Yellow, and Green Color Schemes
This playful tetradic color palette offers a harmonious combination for a lighter, more fun user experience.
Here pink could serve as the primary color for highlighting interactive components to give the interface a lively feel. Purple can complement through typography or card backgrounds to add depth and balance.
Moreover, the subtle uses of yellow, like in hover effects or loading indicators, bring a pop of brightness without stealing focus.
Green can be applied to positive feedback elements or status updates to make sure the user stays engaged without being visually fatigued.
This palette ensures a vibrant and smooth flow through the interface simultaneously.
Now that you know what is the tetradic colour scheme, it’s also important to know as a brand designer how to use it effectively. Let’s get down to that.
How To Use a Tetradic Color Scheme in Design?
There are a few things to keep in mind when using the tetradic color scheme to create the best design. Here are they.
Plan Carefully When Using Tetradic Color Schemes
Tetradic color schemes can be tricky to work with, as they involve two sets of complementary colors. Now you have to be thoughtful and strategic in your approach to avoid overwhelming the design. Balancing these colors can be challenging as without careful planning; the result may feel chaotic or disjointed.
Choose a Dominant Color
None of the four colors naturally stands out in a tetradic color palette since they are evenly spaced on the color wheel. So, to create a more cohesive design, selecting one color as the primary focus is recommended. This choice will help guide the overall aesthetic and allow the other three colors to complement and enhance the design without overpowering it.
Manage Complementary Tension
The natural tension between the complementary colors in a tetrad color palette can be a double-edged sword. Although this contrast can bring energy and boldness to your design, it risks creating an imbalanced or overly aggressive appearance. Keeping this tension in mind, you need to adjust it as needed to maintain visual harmony.
Watch the Balance Between Warm and Cool Tones
The design can quickly become disorganized and lack sophistication if the complementary colors clash too strongly and you neglect the balance between warm and cool tones. You need to ensure harmony between these temperature ranges. This is the key to preventing a design that feels cluttered or unrefined.
Pay Attention to Warm and Cool Tone
It is undeniable that using four colors creates a high level of contrast on its own. Therefore, you need to avoid adding extra emphasis by mixing warm and cool tones. Sticking to a warm or cool tetrad color palette is the best approach for an improved user experience.
Alternatively, you can use one standout accent color that differs in warmth from the rest without relying on quantity to make it dominant.
Focus on Balance
Beyond warmth, consider the saturation and frequency of each color and the background of your design. The ideal approach is to use one vibrant color as the main accent while toning down the intensity of the others. Additionally, opt for a neutral background to calm any overly bold contrasts.
Keep It Minimal
Avoid cluttering the design with unnecessary elements when working with four colors in a tetradic color scheme. The preferred approach is to stick to a clean and simple layout with easy-to-read fonts and defined shapes. The complementary colors should enhance the composition by adding depth and movement to preserve design simplicity.
To better understand the tetradic color scheme, let’s have a look at the examples of some of the top companies that have used the tetradic color scheme to build their identity.
Examples of Famous Brands Using Tetradic Color Scheme
You might not notice, but tetradic color schemes are everywhere. Quite literally. Several big-shot organizations have used the tetradic color palette to create their brand icons and interfaces.
Let’s have a look at them.
Google’s brand identity uses a tetradic color scheme across its logo, interfaces, and icons, by using red, blue, green, and yellow. These complementary color pairs (red-green, blue-yellow) create a vibrant, playful, and approachable design to show diversity, inclusivity, and innovation. This balanced use of bright colors ensures visual harmony while reinforcing Google’s mission of making information accessible to all.
Microsoft using Tetradic Color Scheme
The Windows brand identity uses a tetradic color scheme across its screens and flows. These complementary color pairs create balance to reflect Microsoft’s diverse product offerings. This also maintains a modern and accessible look. Each color represents an essential part of the brand. The tetradic color scheme creates harmony while keeping the design fresh and engaging across all user experiences.
eBay
eBay effectively uses a tetradic color scheme to create its brand identity. The vibrant mix of red, yellow, blue, and green reflects the dynamic marketplace to show diversity and variety. This bold, friendly palette across the app and website enhances eBay’s approachable, customer-focused experience while standing out in the e-commerce space.
NBC
The iconic NBC peacock design presents a tetradic color scheme to create its trademark identity. It features six colors (red, yellow, green, blue, orange, and purple). These hues form complementary pairs (red/green and blue/orange) while adding secondary tones for visual depth. This colorful display symbolizes NBC’s diverse programming and creativity, with a cohesive design that enhances the brand’s identity in every audience interaction.
Olympics Logo
The Olympic brand identity features a vibrant palette of blue, yellow, black, green, and red on a white background. While not a strict tetradic layout, these colors represent the flags of nations that promote unity and inclusion. As you can see above, the interlocking rings combine warm and cool tones to enhance brand recognition. This creates harmony across all brand elements, echoing the balance of a tetradic color scheme.
Moving forward, many people often confuse the tetradic and split complementary color schemes, so let’s explore their differences.
Tetradic vs. Split Complementary Color Schemes
Grasping the difference between tetradic and split complementary color schemes is key for effective design color harmony. The tetradic color scheme consists of two complementary color pairs that are evenly spaced on the color wheel. This creates a lively and well-balanced palette.
In contrast, the split complementary scheme consists of a main color paired with the two colors next to its direct complement. This results in a softer yet contrasting combination.
The tetradic approach offers more flexibility and creative potential. However, the split complementary scheme provides a refined variation on the traditional pairing. This adds depth to the design.
Choosing one out of them depends on the mood, aesthetic, and visual effect you want to achieve in your project.
Furthermore, just like every approach has advantages and disadvantages, the tetrad color palette is no different. Let’s see what is good and bad about using it.
The Pros and Cons of Using a Tetradic Color Scheme
We will now explore the pros and cons of using a tetradic color scheme so that you can weigh them according to your requirements and decide if it’s worth using for a specific project or not. Let’s have a look at them.
Moving on, are you wondering how to design using the tetradic color scheme? Let us show you some tetradic color scheme generators.
Tools that are Tetradic Color Scheme Generator
There are several tools that generate free color palettes for various combinations. They even give the tetradic color palette. Let’s have a look at them.
- Adobe Color: Flexible Color Palette Creator
- Khroma: AI-Driven Custom Palettes
- Coolors: Quick and Professional Palette Generator
- Material Design Color Tool: UI Color Testing
- ColorSpace: Effortless Palette Generation
- Designspiration: Inspiration from Real-World Designs
- Muzli AI Color Generator: AI-Generated Color Palettes
Conclusion
So, you would agree on how fascinating is the world of color and how just the four-color arrangement in the tetradic color scheme can create a stunning and vibrant design identity.
Working on the tetradic part of the color wheel may seem challenging at the start as you have to keep an eye on the balance and the warmth of the shades while also ensuring not to overwhelm or clutter the design.
However, the key to mastering the tetradic color scheme is simple. All you have to do is first understand its basics and experiment. Then, gradually progress to tap into the versatile side of this combination. But make sure that in all this you don’t lose your creativity. This way you will achieve dynamic contrasts and a harmonious design with depth and realism of models.
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What are the 4 Tetradic colors?
The four colors in a tetradic scheme typically include a combination like red, green, blue, and orange. These colors are evenly spaced around the color wheel. They form two complementary pairs to create a distinct balance and dynamic visual harmony.
When to use a tetrad color scheme?
A tetradic color scheme is ideal when you want to create a vibrant, lively, and balanced design with a lot of contrast. It works well in projects that need to stand out, such as:
- Posters or advertisements that require eye-catching designs.
- Websites where you want distinct elements to be clearly separated.
- Branding for playful or bold brands seeking a colorful, dynamic identity.
User interfaces that need contrast for different interactive elements without feeling monotonous.
How do tetradic colors make you feel?
Tetradic color schemes evoke energy, excitement, and creativity. The high contrast between the colors can make a design feel dynamic and full of life. Depending on the specific colors chosen, it can either be playful or intense. The blend of complementary colors adds tension but also balance. This makes a vibrant and stimulating effect that can capture attention and evoke strong emotional responses.
Why use a Tetradic color scheme?
A tetradic color scheme brings out strong contrast and harmony by using four different colors as they are made up of two complementary pairs from the color wheel. This approach helps add visual intrigue to a design. You can say that it introduces both tension and depth while creating a lively and dynamic look.
