How Do You Pick the Right Product Design Agency?

Aina Zafar
Aina Zafar

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how-to-pick-product-design-agency

The digital world is filled with fierce competition as brands are relentlessly striving to develop high-tech products that hook the user. Therefore, it is super important to build products that are not only aesthetic and functional but also follow the latest trends and innovations to provide customers with a smooth and productive user experience. This is only possible if you have a top-tier product design agency that perfectly aligns with your business goals.

A product design agency can either make or break your business. Therefore, choosing the right set of expertise is essential. Although there are several product design firms, very few are able to meet industry standards and come up with effective design solutions.

In this blog, we will discuss the main role of a product design company and the necessary things to look for when one. We will also shed light on some of the top product design firms to give you an idea of what an ideal company for product design is.

Let’s get started.

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What Does a Product Design Agency Do?

A product design agency’s main role is to guide organizations in their product design endeavours through specialized skills and resources. They create visual and functional aspects of platforms by ensuring that the needs of both the client and the end-users are fulfilled. The primary goal is to enhance the product’s usability, aesthetics, and overall user experience. Here are key functions and activities typically performed by a product design agency:

  • Research and Analysis
  • Conceptualization and Ideation
  • Prototyping
  • User Experience (UX) Design
  • User Interface (UI) Design
  • Collaboration with Stakeholders
  • Usability Testing
  • Design Documentation
  • Adaptability and Iteration
  • Technology Integration
  • Project Management

What To Look For When Picking Up A Product Design Agency?

It has been estimated that the global design and development market is anticipated to be USD 24.1 billion by 2030. This shows that this industry is growing at a fast rate, with several top product design companies opening up. However, this does not mean that every other firm is worth giving a shot.

There are certain aspects which you should check before making your final decision to hire a product design company. Let’s have a look at them.

Experience

The first thing to consider before picking your ultimate product design agency is its experience. Look for companies that have solid experiences with a good number of completed projects. This way, you’ll have an idea of whether the company you’re evaluating has an understanding of the product market, regulatory requirements and manufacturing methods to deliver your product to the market. Every brand is unique, with different products and services, so it isn’t easy to find a company that has been offering services exactly like your projects. However, you can still come across companies that offer services similar to yours. This will give you an idea of the company’s understanding of the product development process and whether they are an ideal fit for you.

Portfolio

Showcasing a track record of completed projects is like giving clients solid proof that a company knows what it’s doing. It’s like saying, “Hey, we’ve done this before, and we did it well.” Having a variety of projects in the mix highlights that the team can handle all sorts of challenges. It’s not just about solving problems. Instead, it’s about finding unique and clever ways to fix them. This diversity in experience is like having a toolbox with all the right tools for different jobs – it shows that the team is ready for anything.

Competent Design Specialists

Having a long history in the market doesn’t guarantee a product design firm has top-notch designers. The crucial element is the skill and experience that the design team brings to the table, regardless of how long the company has been around. It’s the expertise and creativity of the designers that truly elevate the quality of the work. So, when evaluating a company’s design capabilities, focus on the team’s talent and know-how rather than just the years the company has spent in the market.

Fit

Incompatibility is a common issue faced by many businesses when they hire a product design agency. Therefore, it is essential to see whether the company’s values and working model align with your own work ethic to prevent this issue. From considering whether you can trust the company with your precious data to thinking about whether you can work with the company for an extended period, there are several questions you should ask yourself before hiring any product design company. 

Keep in mind that some projects can take months to years to achieve the desired result in the competitive consumer market. Therefore, it is crucial to note whether the respective agency can provide the services for an extended period. Look at their economic stability, organizational culture, customer service, project communication, business motivation, and methods for retaining clients and employees to evaluate whether you can work with them in the long run.

Smooth project management

When teaming up with remote groups, top product design companies should set up a straightforward communication system. Clients should be kept in the loop at every stage, receiving updates on how the design is coming along. This clear communication is key for smooth collaboration with remote teams, making sure everyone stays on the same page.

Good Online Reputation

A company’s efforts to cultivate a favourable image among prospective clients have their limitations. While the company may present its best attributes, an unbiased perspective from a previous client and a rating from an impartial source can cast a more objective illumination on the organization’s practices and principles.

Awards and Recognition

It’s crystal clear that when a team or organization receives recognition from respected sources, it speaks volumes about their exceptional performance. Being able to showcase those awards is not just about bragging rights—it’s a concrete demonstration of their commitment to excellence.

These awards are like badges of honour earned through hard work, dedication, and a commitment to delivering quality. They serve as a roadmap of success, guiding others to trust and acknowledge the value that this entity brings to the table. So, when you come across an organization proudly displaying its awards, it’s more than just a show-off; it’s a genuine invitation to take notice of its proven track record and the quality it consistently delivers.

Price

Money is an important factor to consider when it comes to choosing your design partner. However, don’t let yourself hire a low-cost design agency to save money, as a competent service provider always comes at a fair and reasonable price. It has been estimated that the average cost of hiring a product design agency is between $25-$49 per hour.

You can also compare different agencies of the same standard and scope to get an estimate of the market rate. A tip to ensure that you get the entire overview of the pricing is always to request a breakdown of the estimate. This should include tasks, subtasks, and other work that might come in between. Moreover, keep some cushion for any unknown expense that might come your way in the middle of the project.

Additionally, make sure to keep an open eye on product design companies that underquote to win the work. Then, they continue to increase the rates, come up with new rates and vary the scope and extension of the project, which not only makes it difficult to meet the project’s expenses but also makes it impossible to change the supplier due to the contract.

Collaboration and Communication

It has been estimated that teams that work together are 50% more productive. This means that before picking up a product design agency, it’s important to check how well it collaborates and communicates with you. From offering regular progress reports to sharing information about any timeline or budget changes, a top-tier company would keep you in the loop by updating you at every step.

Moreover, the company should also have world-class collaborative expertise as they might have to work with multiple teams simultaneously, such as packaging, brand management, marketing, and other internal or external teams, to bring optimal results.

Reviews

It’s valuable to connect with its previous clients to get a grasp of how a company operates. By hearing what clients have to say, you can get an idea about the firm’s professionalism and the quality of their work. If clients choose to work with the company again, it’s a positive indicator of satisfaction. Don’t hesitate to reach out and speak with multiple companies to gather a more comprehensive understanding of their work ethic and client relationships. This proactive approach ensures you make informed decisions when selecting a business partner that fits your needs.

Top 6 Product Design Agencies

After excessive consideration, we have come up with six top product designing companies to fulfill your digital platform development and design needs. Let’s have a look at them.

Denovers

Denovers is an award-winning leading company in all over the United States. This San Francisco-based product design agency specializes in offering world-class UX and UI design services and front-end engineering services. Our firm is home to several experts skilled in developing and designing your digital products from scratch. Our goal is to enable your digital platforms to provide a smooth and productive user experience so that your customers keep coming back to you.

Denovers is known throughout the market to keep up with the changing industry trends to create products that have the latest innovations. We act as your remote team, no matter where you are based in the world. Our product design company dedicates a separate team of engineers and designers to you who ensure excellent collaboration and communication with you through Slack and Teams.

Denovers first understands your project or business’s unique needs and customizes our services so that we can customize our approach to build beautiful interfaces for you that would completely hook the user. Our product design firm ensures to make digital products for you that are not only aesthetically pleasing but are also highly functional.

We have a long list of happy clients, including

  • Feedvisor
  • Bluemark
  • Dizzions
  • Coverified
  • Contenda
  • Thisway
  • Cleanlife
  • Marble
  • Spekit 

We consistently get a five-star review on Clutch, which is proof of Denovers quality services throughout the competitive SaaS market. Moreover, we have also received a number of awards and tokens of appreciation for our first-class performance. Moreover, recently, Denovers was one of the top product design companies that was selected to exhibit at Bett UK 2024.  

Fuzzy Math

Fuzzy Math is a product design firm that guides you through the entire process of developing a digital product, whether it’s building one from the ground up or enhancing an existing one. Their approach to product design commences with formulating a data-driven product strategy and establishing a comprehensive product roadmap. Additionally, Fuzzy Math is well-equipped to support you in various aspects, including user research, journey mapping, conceptual design, and market analysis.

ALTR

ALTR is a digital agency that offers a wide range of creative and technical assistance that extends to prototyping, copywriting, iconography, scripting, animation, and interaction design. They are a comprehensive service provider that has expertise in developing digital consumer products, enterprise software, digital health solutions, brand strategies, and other offerings. The organization incorporates agile methodologies into its product design and development procedures, comprising a 5-step process: success definition, UX and business intelligence, conception and prototyping, user testing, design, production, development, and optimization.

Think

Think is a privately held product design firm based in the USA, and it was established by Carl White and Brian McIntire in 2007. The founders wanted to create an industry-leading UX design firm with a strong commitment to data-driven iterative processes. In 2017, the company transitioned from the Think Brownstone brand to the Think Company brand to mark the onset of a new decade with remarkable achievements.

This product design agency specializes in assisting businesses in building exceptional products, websites, services, and experiences for both customers and employees. The digital product design agency offers a comprehensive array of services, including digital strategy, user testing, research, consulting, product design, software development, and CRM development.

With a workforce of over 105 individuals distributed across three offices in the USA, Think Company provides a high degree of flexibility in product team setup. For short-term projects, collaborative efforts involve multidisciplinary teams working within predefined time frames. In the case of long-term commitments, designers may spend up to half of their working week on-site with clients to ensure effective partnerships.

Sneakers Agency

Sneakers Agency is one product design company that provides all digital services. Product design is the key niche, along with several other services that Sneakers has to offer. It has been in business for a long time, and it is just about time that people want to hire it for the best services.

Their working style is different and assigns top key members to every project for engagement purposes who ensure a smooth process. They operate in many unique ways and never leave the client alone during the whole process. It is undoubtedly the best design partner in town that you will ever see.

Oak Theory

Oak Theory is a product design company focused on branding, product design, and consultancy, employing a structured 5-step product design methodology. The process initiates with the discovery phase, involving discussions about the product idea. Subsequently, the product is meticulously planned, designed, and constructed to meet specified requirements and user preferences. Following the product release, the Oak Theory team actively gathers user feedback and utilizes analytics to evaluate the strategy and propose enhancements.

Big Drop

Big Drop has been there since 2013 and is a delight to New York City as it is busy helping out its clients. They have spread over to Los Angeles and Miami, and now, they aim to grow even bigger. It can be counted among the best product development companies in the industry. 

Though it is a New York-based company, it often partners with startups and Fortune 500 companies around the globe. Many new companies are being empowered and supported by BigDrop, and it has several positive reviews on Clutch. Every department of the company is playing its part in moving the company forward. 

Looking for a Good Product Design Partner?

Suppose you are looking to save a lot of your budget without compromising on quality. In that case, you should try out Denovers , which is a perfect product design agency for all your UX and UI development and design needs. It has a business model that is client-friendly and saves a great amount of money. You will have the privilege of having a long-time design partner with us due to our affordable rates, quality services and flexible working model.

Get a quote.

Bottom Line

Your entire project can turn into a nightmare if you end up hiring the wrong product design agency. Therefore, stay cautious while you are picking a design partner. Considering the necessary aspects like a company’s experience, portfolio, working model, online presence, reviews, collaboration skills, and pricing strategy can help you pick the right set of skills to boost your business by creating visually appealing and highly functional digital products.

FAQs

A product design agency is a specialized firm that focuses on the creation and development of products encompassing a wide range of physical and digital items. These agencies typically bring together dynamic teams of designers, engineers, and strategists to collaborate on the entire product development process. From ideation and conceptualization to prototyping and final production, product design agencies aim to enhance the functionality, aesthetics, and user experience of a product. They often work closely with clients to understand their goals, target audience, and market trends, employing innovative and strategic approaches to bring successful and well-designed products to market.

A design agency works by first understanding what a client needs and who they’re trying to reach. Then, the agency’s creative team comes up with ideas and designs, working closely with the client to get feedback and make improvements. This back-and-forth continues until the final designs or products meet the client’s goals. It’s like a collaborative process where the agency uses its creative skills to make things that look good and work well for the client.

A design agency is like a one-stop-shop for various design services, involving a team of experts who handle entire projects. They cover everything from start to finish. On the flip side, a design consultant is more like a specialized advisor who gives expert advice on specific design aspects. Consultants work independently and are hired for their targeted insights and recommendations, either for a particular project or ongoing support. So, agencies offer a wide range of services with a diverse team, while consultants focus on giving expert advice for specific design challenges.

Hiring a product design agency is a smart move for businesses because they bring in experts who know how to make things look great and work well. These agencies have creative teams with special skills in design, making your brand stand out. By getting help from a design agency, you save time and money while getting top-notch design work. They also bring new ideas and strategies to make your products or services more attractive and user-friendly.

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