25 Top SaaS Companies to Watch in 2024

Have you ever noticed how difficult life would be if the top SaaS companies we interact with daily didn’t exist? From easily doing remote meetings on Zoom and collaborating on documents through Google Drive to streaming your favourite movies and shows on Netflix, digitally booking hotels on Airbnb, and creating stores on Shopify so that your customers can shop their hearts out, SaaS businesses have literally taken us by storm.

According to Gartner, the end-users spent nearly 491 billion in 2022 on public cloud usage. This rose to $600 billion in 2023. Out of that, SaaS made a chunk of $200 billion. Imagine how excessively the SaaS industry is increasing.

SaaS offers businesses the advantage of scalable, subscription-based access to software applications. This way, they are saved from costly upfront investments in infrastructure and maintenance. They also offer flexibility for users to access the Software from anywhere with an internet connection for excessive collaboration and productivity.

What is a SaaS Company?

A SaaS (Software-as-a-Service) company creates a software product so end-users can conveniently access it using an internet browser. Top SaaS companies host, maintain, and upgrade their products and applications to offer easy and efficient use of their platforms.

All SaaS users have to do is pay a monthly or annual fee for this subscription-based model, as they don’t purchase the service. This not only offers a cost-effective solution but also saves you from the hassle of building Software from scratch and then maintaining and securing it.

SaaS software development has various stages, including

• Design
• Development
• Testing (security, performance, scalability, and capacity)
• Launching
• Maintenance 

Your SaaS customers don’t have to install or download the product as it can easily be used through a web or mobile browser. B2C or B2b SaaS companies manage and update the Software according to user needs, technology advancements, and security risks.

Top SaaS companies create applications in sectors like:

• Mobile applications
• H.R. management software
• Payroll and accounting software
• Resource planning software
• CRM software
• Performance management

Key Features of Top SaaS Companies

It’s important to have these features if you want to come to the list of SaaS companies leading the industry.

Let’s have a look at them.

• Cloud-based application hosting: A vital aspect of SaaS firms involves utilizing cloud technology to deliver their software solutions. This ensures easy usage monitoring, scaling as needed, and straightforward subscription management. 

• Expandable integration marketplace: SaaS providers ensure their products are easily expandable through native integrations or accessible APIs and SDKs. This offers an online marketplace for customers to access desired integrations.

• Versatility and scalability: Scalability is crucial for SaaS applications as it helps both small teams with a few licenses and large enterprises with thousands of users.

• Transparent pricing structure with predefined features: Top SaaS companies employ a clear and predictable pricing model where specific features are priced accordingly, which can be adjusted based on the number of users.

• Effortless implementation and maintenance: Simplified implementation without setup complexities or integration issues is a primary benefit of SaaS applications. Vendors often provide training support, managed implementation, and smooth maintenance updates through cloud-based OTA updates.

How is a SaaS Company different from a traditional one?

Aspect	SaaS Company	Traditional Company
Software delivery model	Provides Software on a subscription basis	Typically sells perpetual software licenses
Infrastructure	Utilizes cloud infrastructure for software delivery	Owns and maintains physical servers and data centers
Upfront costs	Low upfront costs; subscription-based pricing	High upfront costs for software licenses and hardware
Scalability	Easily scales up or down based on subscription needs	Often requires significant investment for scalability
Maintenance	Vendor handles software updates and maintenance	Responsible for software updates and maintenance
Customization	Offers customizable features through configurations	Customization often requires extensive development
Access	Accessible from anywhere with an internet connection	Software may be restricted to office-based use
Integration	Integrates easily with other SaaS applications	It may require complex integrations with existing systems
Revenue model	Relies on recurring subscription revenue	Relies on one-time sales and support contracts

What is the difference between a B2B SaaS and a B2C SaaS company?

A business-to-business (B2B) SaaS offers application services to other businesses. Some examples of B2B SaaS companies include Shopify, Microsoft, and HubSpot. On the other hand, a business-to-customer (B2C) SaaS offers services directly to the end-user. Its examples include Netflix, Dropbox, and Zoom.

Top SaaS Companies

It has been estimated that there are 9100 SaaS companies in the USA, which is the largest share in the world compared to other countries. Let’s look at the list of SaaS companies from which you can inspire and gain motivation to set up your own thriving SaaS business.

1. Google

Google, a subsidiary of Alphabet, was founded in 1998, and it offers a range of Software as a Service (SaaS) services like

• Search engine capabilities
• Artificial Intelligence (A.I.)
• Mobile platforms
• Video hosting
• Online advertising.

Google’s current market capitalization exceeds $1.53 trillion due to its prominent products like Google Search, the Android operating system, YouTube, Chrome, Google Workspace, and Nest under its belt. This reflects its extensive portfolio and influence in the digital landscape. The company has over 170,000 employees and made a revenue of 305.6 billion U.S. dollars, as reported in the most recent reports.

2. Microsoft

Microsoft is one of the top SaaS companies in the world, and it was founded in 1975. It has grown to Over 221,000 employees and makes a revenue of almost $198 billion (with $83 billion operating income). Its top-tier SaaS services include

• Windows O.S. for P.C. computers
• Office productivity apps
• Microsoft 365 cloud apps
• The Azure public cloud.

Moreover, the company also has several other solutions, consulting services, and enterprise-grade systems.

3. Netflix

Netflix is also a top-ranking business in the list of SaaS companies, as it is famous throughout the world. This streaming service had over 231 million paid subscribers in 2023. It was founded in 1997 and has more than 12,500 workers.

The company initially began selling CDs, DVDs, and books. However, their failed data center forced them to switch to streaming digital media, which resulted in unexpected growth and opened an entirely new global market. They are now making an average revenue of $32 billion.

4. Salesforce

Founded in 1999, Salesforce is another SaaS giant with a market cap exceeding $210 billion in 2023. They are the pioneers of the existing SaaS model. This is one of the largest and fastest-growing SaaS companies making their mark in the industry by providing top-tier solutions to help businesses improve customer experiences and sales. Their services are:

• Cloud-based sales
• Marketing
• Customer service
• Commerce
• I.T. software

Their subsidiaries include Slack, Tableau, Heroku, Pardot, and Acumen Solutions.

5. Adobe Creative Cloud

Adobe Creative Cloud is one of the top SaaS companies, and it is extensively used by designers to create diversified visual content. This business came into existence in 1982 and has seen exceptional growth since then, as its revenue for fiscal year 2022 was $17.61 billion.

With 29,000 employees, the company excels in helping designers create various illustrations, graphics, and other visuals for personal or business growth. This is possible through its various products, including Photoshop, Premier Pro, Illustrator, Acrobat, Lightroom, and Express. Adobe has become the second-largest SaaS company today, with a market cap of over $208 billion.

6. Uber

Uber is an excellent example of a SaaS company growing exponentially through its smart and innovative business strategies. It makes the lives of the end-user convenient and offers employment opportunities to those in need.

People use Uber to get rides deliver packages, or meals. Drivers get paid through the app, while users can easily find transportation wherever and whenever needed.

They were founded in 2009 and now have over 23,000 employees. They are growing by 49% yearly and have made $8.6 billion in revenue. It’s a popular platform with over 131 million users monthly and 3.5 million drivers globally.

7. Zoom

Zoom is a top-notch video-conferencing platform that can be used for both personal and professional use. It offers AI-powered video communications with several innovative features, like

• Video and audio calls
• Virtual meetings
• Workspaces
• Online whiteboards
• Email integration
• Team chat
• Calendar scheduling

It falls on the SaaS companies list with a boasting team of over 8,400 employees and revenue reaching $4.393 billion. This marks a 7% year-over-year increase. Zoom stands out for its user-friendly interface and robust functionality in a competitive industry populated by Software as a Service (SaaS) companies like Teams, GoToMeeting, and Meet. This makes it a go-to choice for individuals and organizations looking for smooth and efficient communication solutions.

8. Atlassian

Atlassian is one of the top SaaS companies that offers a suite of tools designed for workflow planning, team collaboration, and service management. These applications are vital in facilitating remote work and supporting distributed teamwork, especially in today’s dynamic work environments.

Founded in 2002, Atlassian has grown to employ over 10,000 individuals and has seen a significant revenue increase, reaching $2.8 billion with a 34% year-over-year growth. The company has positioned itself as a key player in the industry, surpassing a market capitalization of $47.7 billion in 2023. It empowers businesses worldwide to streamline operations and enhance productivity through efficient digital collaboration tools.

9. Shopify

Shopify comes under the examples of SaaS companies that have become a key player in the e-commerce landscape. The company offers an all-encompassing online e-commerce platform so vendors can get the tools and services needed to establish, expand, and manage their digital stores.

Shopify has also expanded its services to enable users to launch and operate businesses across various channels, including web, mobile, in-person, in-store, and social media platforms. This versatility empowers entrepreneurs to reach customers wherever they are to revolutionize how businesses operate and thrive in the digital age.

This is one of the fastest-growing SaaS companies, with over 11,600 employees. Shopify’s impact on online retail is significant, as it yielded a revenue of $1.5 billion for the fiscal year 2022/2023. This was a notable 25% increase over the previous year.

10. Zendesk

Zendesk is regarded as one of the top SaaS companies as it empowers businesses to streamline customer interactions and enhance overall satisfaction across multiple channels. Zendesk is renowned for its comprehensive customer service platform. They offer a range of solutions, including help desk support, sales acceleration tools, conversational CRM, and various cross-channel customer experience capabilities.

They have a prominent position in the market as they have grown into a significant player in the Software as a Service (SaaS) industry with more than 5,800 employees. In the fiscal year 2022, the company reported impressive revenue of $1.58 billion. This was an 18.6% growth from the previous year.

11. ZipRecruiter

ZipRecruiter is one of the leading b2b SaaS companies that utilizes AI-powered matching technology to facilitate connections between job seekers and employers. Its cloud-based Applicant Tracking System (ATS) offers features such as candidate screening, white labelling, and unlimited users.

This enhances the efficiency and effectiveness of the hiring process for both parties involved. ZipRecruiter continues to streamline the job search experience through its innovative approach. They are contributing to the evolution of online recruitment practices.

Founded in 2010, ZipRecruiter has a solid workforce of over 1,000 employees. ZipRecruiter’s impact on the employment landscape is significant, as it had a revenue of $904.6 million for the fiscal year 2022. They have a valuation standing at $1.7 billion.

12. GitLab SaaS

GitLab is one of the top SaaS companies that generated revenue of $424.3 million in the fiscal year 2022. It operates as a comprehensive platform for software development, particularly suited for large DevOps and DevSecOps projects. GitLab facilitates smooth collaboration among development teams by offering an open-source code repository and collaborative environment.

GitLab offers essential features like code storage, continuous integration, continuous deployment (CI/CD), and issue tracking. Notably, GitLab is free for individual users, making it accessible to a wide range of developers. Among its peers in the SaaS domain are GitHub Actions, Bamboo CI/CD, Buddy, BitBucket, CodeShip, TeamCity, Travis CI, and CircleCI, highlighting its significance within the software development ecosystem.

13. Xero

Xero comes under the list of SaaS companies that are excessively growing in a short span of time. They were founded in 2006 and have developed enough to generate $1.4 billion in revenue for the fiscal year 2023.

Xero specializes in online accounting software that can be personalized to businesses of varying scales. From startups to enterprises, accountants and bookkeepers rely on Xero to manage their financial activities efficiently. Xero provides users with flexibility and convenience, accessible anytime and anywhere through features like bill payments, expense claims, and smooth integration with bank accounts.

Xero is known for its optimum performance and commitment to simplifying financial management for businesses in a competitive sector, including other notable SaaS providers like Quickbooks, Freshbooks, and Zoho.

14. Splunk

Splunk is one of the top SaaS companies making their mark in the industry by specializing in a cloud-based platform that integrates observability, data analytics, and security solutions.

Their platform excels in handling vast amounts of data to swiftly and securely ingest petabytes of enterprises. This allows businesses to analyze information efficiently and take prompt actions based on insights collected from the data.

The company has more than 8,000 employees and achieved a revenue of $2.67 billion for the fiscal year 2022. This was a substantial 20% year-over-year increase.

15. DocuSign

DocuSign simplifies the preparation, signing, actioning, and management of agreements to automate workflows. This Software as a Service (SaaS) platform offers eSignature, a widely adopted method for electronic signing accessible across various devices and locations.

DocuSign operates through 21 offices worldwide and has a market capitalization exceeding $11 billion. This solidifies its position as a global leader in digital agreement management. DocuSign boasts a workforce of more than 7,300 employees and achieved a revenue of $580.8 million for the fiscal year 2022

16. Wix

Wix is one of the top SaaS companies that several users worldwide popularly use due to its easy-to-understand interface and dashboard. Established in 2006, Wix has grown its workforce to more than 5,900 employees and recorded a revenue of $1.39 billion for the fiscal year 2022.

This Israeli-based Software as a Service (SaaS) company specializes in providing a modern website development platform. Using a drag-and-drop interface, it enables users to easily create stunning, responsive, and fast-loading websites for various industries including fitness, ecommerce, restaurants, and service businesses. This eliminates the need for coding knowledge. Additionally, Wix offers multi-cloud hosting to enhance site resilience. Among other SaaS providers similar to Wix are Webflow and Divi.

17. SEMRush

SEMRush is an exceptional tool for all your SEO needs. This SaaS platform comes in handy for keyword research, competitor analysis, and website SEO audits. SEMrush enhances businesses’ visibility on search engine results pages such as Google Search and Bing.

Businesses can optimize their online presence by utilizing SEMrush’s services. This ensures that their products and services receive maximum exposure to potential customers conducting online searches.

SEMrush is one of the best examples of a SaaS company as it even faced a loss of $33.8 million but still thrived to become one of the most used tools for SEO needs and requirements.

18. Samsara

Founded in 2015, Samsara has expanded its operations to employ more than 2,200 individuals and recorded a revenue of $795 million for the fiscal year 2023.

Samsara offers comprehensive solutions for tracking equipment, vehicles, and more through its all-in-one Software as a Service (SaaS) platform. Their platform encompasses driver safety training and monitoring through A.I. dash cams, GPS fleet tracking, driver workflows, and original equipment manufacturer (OEM) telemetrics.

Samsara’s integrated platform provides businesses with the tools they need to optimize their operations and ensure compliance with regulatory standards as they focus on enhancing efficiency and safety in various industries.

19. HubSpot

HubSpot is a traditional customer relationship management (CRM) and marketing platform. HubSpot has redefined how businesses engage with their customers by offering a holistic approach to inbound marketing, sales, and customer service.

What sets HubSpot apart is its focus on inbound marketing software, prioritizing creating valuable content and personalized experiences to attract customers. In 2016, HubSpot introduced the HubSpot Academy, a repository of free courses in sales and marketing, with over 165,000 professionals certified to date.

HubSpot also provides users access to courses, webinars, and resources to enhance their marketing and sales strategies. Moreover, the annual INBOUND conference draws thousands of marketers, salespeople, and business leaders as a hub for learning and collaboration. This further portrays it as one of the top SaaS companies in the industry.

20. Asana

Asana is a software-as-a-service (SaaS) company established in 2008 that operates in both the business-to-business (B2B) and business-to-consumer (B2C) sectors. With a workforce ranging between, Asana has secured a significant market position through an efficient workforce of 1,000 to 5,000 employees and a market capitalization of $4.37 billion.

The company specializes in project management solutions through its products.

• Asana Enterprise
• Asana Premium
• Asana Business.

These tools are designed to streamline project management processes, enhance cross-team connectivity, and foster collaboration within organizations. Asana’s compelling features not only automate business workflows but also allow for personalized visualizations to empower teams to work more efficiently and effectively toward achieving their goals.

21. Canva

Canva is on the list of SaaS companies that are leading graphics design platforms. It was built in 2012 with headquarters in Perth, Australia. The company has over 3,500 employees and makes a remarkable annualized revenue of $1.6 billion, marking a staggering 135% year-over-year growth.

Canva has solidified its position in the market by offering a user-friendly interface for designing a wide range of graphics, like banners and logos. This is one of the top SaaS companies offering a wide collection of templates that are easily accessible over the internet. You can use them for various purposes, including on social media, websites, and marketing materials.

This top-tier SaaS platform has simplified the design process for individuals and businesses. Whether creating content for personal or professional projects, users can rely on Canvas’s intuitive tools to produce visually stunning graphics efficiently and effectively.

22. Figma

Figma comes under the high-performance SaaS companies’ examples as it has emerged as a prominent player in the software industry, particularly after Adobe’s acquisition of $20 billion. Although it was started by only a team of 350 employees in 2015, it reported revenue of $400 million, showing its significant growth and market impact.

Figma offers an integrated platform designed to streamline the product development process. From initial ideation to market-ready prototypes, this is one of the top SaaS companies, which is more like a one-shop stop for all your design needs.

Figma provides a comprehensive solution for planning, designing, and prototyping products through innovative features like an online whiteboard, team collaboration tools, and diagramming capabilities.

23. Autodesk

Autodesk is an exceptional example of one of the top SaaS companies, as it yielded a spectacular revenue of $5.01 billion for fiscal year 2023 and has a workforce of more than 13,700 employees. It has become a significant player in the software industry as it offers innovative solutions created just according to the demands of modern construction projects. Autodesk plays a crucial role in driving efficiency and creativity in the industry so that users can effectively bring their ideas to life.

This SaaS platform is recognized for its extensive range of software products that support various aspects of designing, building, engineering, and manufacturing within the construction sector. It provides over 101 products, including renowned tools like AutoCAD, Civil 3D, and Fusion 360.

24. Kahoot

Kahoot is an all-encompassing training and assessment platform designed to create engaging learning experiences, facilitate knowledge retention, and promote collaboration. Since its formation in 2012, it has rapidly expanded its reach by hosting millions of learning sessions across 200 countries.

Kahoot Is one of the top B2C and B2B SaaS companies with over a million paying users. Their various fun and engaging products cater to diverse educational needs and build interactive learning experiences for users worldwide. They include  

• Kahoot!EDU
• Kahoot! 360
• Kahoot!Kids

25. BigCommerce

BigCommerce is one of the best B2B SaaS companies. It was established in 2009 with a team of 1,300 employees. It not only simplifies e-commerce for enterprises with its open SaaS solutions but is also super user-friendly.

The company focuses on catering to businesses of all sizes so that users can create modern and sophisticated shopping experiences. Essential products offered by Big Commerce include Next.js Commerce, Gatsby.js, Nuxt.js, Prismic, and Contentstack. Despite its substantial impact on e-commerce, Big Commerce maintains a market capitalization of $655.69 million. This represents its commitment to innovation and customer-centric solutions.

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Final words

SaaS is changing the way businesses operate now. Not only is this model flexible and cost-efficient, but it also offers a consistent stream of subscription-based revenue. As companies increasingly embrace digital transformation, SaaS is becoming the preferred choice for software deployment, and this is just the start. The future of Software-as-a-Service is rich, and the growing revenues of these top SaaS companies discussed above are proof of this!

Do you believe SaaS will replace traditional on-premise software solutions within five years? Join the conversation on LinkedIn, Twitter, or Facebook, and share your insights with us!

We’re eager to hear your thoughts on this evolving trend.

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